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How to Monetize TikTok Using Proven Strategies

Aug 12, 2022 | Entrepreneurship

TikTok currently has around 1 billion active users. With all these people using TikTok every day, many content creators are wondering how to make money on TikTok to make it a viable source of income. Thankfully, there are some great and simple ways for TikTok users to earn money through creative content.

TikTok is having a moment in the spotlight as a social network at the moment. Users love the short-form videos that are often both educational and entertaining. And with the many people who are using TikTok, there’s certainly money to be made by investing yourself in content creation. There is even a TikTok creator fund for accounts once they reach a certain amount of followers and video views. TikTok’s creator fund helps influencers earn money by incentivising them to increase engagement on their account and posts.

To learn more about how to make money on TikTok, check out these TikTok monetization methods below.

Sell Products on Your TikTok Account

There are different ways to sell products on your TikTok that can lead to you making money from it. But whatever content you put out on TikTok, there’s a way to make money from selling products on your platform.

The first option to make money through selling products on TikTok is through affiliate marketing. You’ll be given an affiliate link from a brand that leads to a particular product. You’ll put this link in your TikTok video description or on your TikTok profile.

When people watch your video and hear you talking about that particular product, simply direct them to hit the link in your video description. If they buy the product through the link you promoted, you’ll receive a portion of the profits. It’s a genius and simple way to make money on TikTok, especially if you have a good following. Another major benefit to this is that once you post that video the work is done, and any money that you receive from it becomes passive income.

The important thing to remember about affiliate marketing is that you must keep it relevant to your target audience. If you’re a makeup-review TikTok creator, then promote high-quality beauty products. If you cook on the platform, sell utensils or recipe books. If you begin to post content that is not related to your following you will most likely see a large drop in engagement and lose followers as a result.

To get started, reach out to the marketing team of the product you’re interested in promoting. If they offer an affiliate program and think you’re a good match, they’ll provide you with a link that all your followers can click on.

Try Partnering With a Great and Well-Known Brand

Brands love TikTok. It’s the perfect social media platform for reaching their target audience and pairing with influencers who can get their name out there. So if you can get the right brand to collaborate with you, you’re sure to make a killing.

The brands you want to work with will depend on your content niche. Do you post lifestyle and makeup TikTok videos? Then reaching out to the many beauty companies who use TikTok for advertising is the right choice.

Or maybe your niche is a little more specific. Do you make great food? Or live off the beaten track in some remote area of the world? There are brands for every kind of content creator on TikTok, and they are dying to work with you.

Another fantastic way for TikTok users to collaborate with brands is through the TikTok Creator Marketplace. The TikTok Creator Marketplace is a virtual meeting place where brands can find TikTok creators to promote their brand. If you are a TikTok creator that is creating high quality content you will be able to find brands that align with you and want to collaborate.

Creating Content can be really fun, especially if you are creating content around a hobby or something you are passionate about. If you take the time to study some of your favorite creators across TikTok and other platforms like Instagram, its just a matter of time before you link up with the right brands and start seeing results. Just be mindful that TikTok videos that draw high engagement can be very different to the style of video seen on other platforms.

Grow a TikTok Account and Then Sell It

This is quite a time-consuming option. However, it can really pay off if you’re willing to put in the effort. TikTok accounts can sell for big money, especially if they already have a loyal and steady following.

You’ll begin by posting just as any other TikTok user would. Post regularly. A few short videos every day will promote your account and bring viewers right to you.

Keep posting until you have a loyal and regular following. Then, put your account up for sale. Platforms like Fameswap are a great and secure marketplace to do this.

Some people sell their accounts for huge sums of money. After all, who doesn’t want to own a famous TikTok account?

Meme accounts are a great way to break into the buying and selling market on TikTok. Many TikTok users love memes and the ownership of the account doesn’t matter to the viewers. So even if someone else buys it from you and takes over, as long as they keep posting regular, funny content the account will still get the views.

Try Out the TikTok Creator Fund

Many influencers and TikTok creators are using the TikTok creator fund to make money with their short-form videos. To join the TikTok creator fund, you’ll need a following of at least 10,000, and you must gain at least 100,000 views on your videos every month.

TikTok began the creator fund to encourage users to keep engaging with their platform. By doing so, the app gains more and more users every day hoping to make it big using this kind of social media platform.

However, although the creator fund is a great idea, it’s not always great money. While what you get paid depends on the engagement with your content, even big influencers don’t stand to make too much money from the fund.

But, that’s no reason not to try to reach the creator fund’s entry requirements. Doing so makes you look more professional on the platforms and lets brands know that you take content creation seriously. This makes them want to work with you, which makes more money flow directly to you.

Go Live on TikTok

Going live is a great way to make money on TikTok. By reaching out to your fans and connecting with them in real-time, they get to know the real you. This makes them more likely to send you gifts and tips during a live feed.

There are some helpful tips you should follow to make your first live feed an instant success. Make sure your live-streaming title is attention-grabbing. Your viewers will see you’re doing something cool and will be more likely to get involved.

Make sure you’re offering your viewers something they really want. Check the comments on your other videos and see if there are any common requests.

For example, if you use your TikTok to show off your artistic skill, there may be a common celebrity people would like to see you draw or paint. Announce that you’ll be doing this on your live stream. Then just sit back and wait for your followers to start watching.

Always have a plan before you go live. Live videos last for as long as you choose, so you must have an outline of what you want to do for the duration. Otherwise, your audience could get bored and you won’t make as much money.

Your fans then give you “gifts” for your time. These gifts are virtual presents that can be redeemed for money. Whatever you choose to do during your live stream, make sure it’s fun and interactive for your viewers.

Become a Consultant For Accounts With a Niche

TikTok consultants are in demand these days. A brand or even an individual account hires a consultant to help them grow the engagement on their account. A consultant can advise them on video content, structure, and whatever other areas of TikTok they may be struggling with.

If you have a following already, you should consider becoming a consultant. This is especially true for accounts that create videos within your niche. Reach out to other creators and see if they’d like advice from you to help get their accounts seen.

What you charge as a consultant is up to you. Some consultants set their rates depending on how many views a video gets. It’s up to you to determine this with the client.

Consulting on accounts is also a great way to build professional relationships across TikTok. If you work well with one account, the person running it can recommend you to other struggling accounts. You’ll work your consulting magic on these and get paid when they start seeing the results.

Promote Other People’s Music On Your Posts

Everyone knows how important the right background music on TikTok is. Some of the most famous singers right now got their start on the short-form video app. That’s why promoting other people’s music is a great way to make money on TikTok.

If you have a decent following, start looking for musicians seeking their moment in the spotlight on TikTok. Reach out to them and ask them if they’d be interested in allowing you to promote their music. You’ll negotiate a fee for this.

Wouldn’t it be great to be the person who discovered an artist before they found their fame? By reaching out to artists on TikTok, you have the chance to make someone’s dream come true. Plus, you’ll get recognition for having discovered a brand new artist.

Setup a Patreon to Earn Money

A Patreon account is a great way to earn money from TikTok videos. Patreon is a particularly good resource for those creating art or products that are commissioned by others.

Viewers simply click on your Patreon link and can then donate an amount of their choice. You’ll be surprised by how quickly all their donations build up!

Ensure you have your Patreon linked to your page. When users read your bio, they should see your Patreon link. Mention your Patreon in some of your videos too. That way, your viewers will know it’s there.

Patreon’s are particularly useful for business accounts—especially small businesses. You can make money on TikTok by showing the world your business and what you want to do with it. If people like your idea, they’ll give money to your Patreon.

Setup a Partnership With an Influencer

If you’re just starting on TikTok, building a relationship with an established influencer will take your account to the next level and help you make money.

Don’t be shy about reaching out. After all, the famous influencers you know and love today also had to start somewhere. Hit up a few of your favourite TikTokers via DM to see if they’d be interested in working with you.

Before you contact an influencer, make sure your brand is high quality and up to scratch. An established influencer will want to see that you take this lifestyle seriously and have something to offer.

Influencers like collaborating. It means they get their content seen by more people and potentially reach a kind of audience they otherwise would have missed out on. Your content gets promoted, and so does theirs. So, everybody wins!

Make Use of In-Feed Ads

In-feed TikTok ads are a great way to start making money on TikTok. You’ll need to create a TikTok ad account to make use of in-feed ads.

Once you have your ad account set up. simply follow the easy steps to create your first ad. When it’s ready, publish it. The ad should work to drive traffic to your page and get viewers interested in and engaged with your content.

Ever heard the saying “you have to spend money to make money”? Well, the same is true for TikTok ads. You’ll have to pay a small fee to get your ad out there.

However, it’s certainly worth it. Once people know about you, your brand, or whatever product you’re promoting, they’ll gravitate towards your TikTok page. Doing so will boost your views and your followers, getting you closer to making big money on TikTok.

Now You Know How to Make Money on TikTok to Make It a Career

Knowing how to make money from TikTok will take your account from a fun hobby to an actual career. It’s one of the best ways to make money right now, especially if you follow the helpful tips above.

You’ll need to put the work in, however. Going viral on the app often happens overnight, but even then you’ll need to continue posting regular and high-quality content to keep your audience engaged. Keep your eyes on the goal and keep working until your account is where you want it to be.

Whether it be through affiliate programs, content creation for a small business, sponsored content or TikTok live, with enough work most people can turn TikTok into an income stream and start earning money. The best way to start is to learn TikTok’s algorithm, create a content strategy and begin to post content!

To learn more about making money on TikTok and becoming the influencer you know you are, check out this page. The customer service team are sitting by waiting to receive your inquiry and get you started making money through social media.

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